{"id":604,"date":"2018-05-02T08:00:30","date_gmt":"2018-05-02T11:00:30","guid":{"rendered":"https:\/\/museuweg.net\/blog\/?p=604"},"modified":"2026-02-09T15:45:17","modified_gmt":"2026-02-09T18:45:17","slug":"programacao-especial-em-maio-na-16a-semana-nacional-dos-museus","status":"publish","type":"post","link":"https:\/\/museuweg.net\/blog\/programacao-especial-em-maio-na-16a-semana-nacional-dos-museus\/","title":{"rendered":"Programa\u00e7\u00e3o especial em maio na 16\u00aa Semana Nacional dos Museus"},"content":{"rendered":"<p>Maio \u00e9 um m\u00eas particularmente especial, j\u00e1 que se comemora, no dia 18, o Dia Internacional dos Museus. Para registrar a data do jeito que ela merece, o Ibram (Instituto Brasileiro de Museus) promove a Semana Nacional dos Museus, que este ano chega a sua 16\u00aa edi\u00e7\u00e3o. O Museu WEG de Ci\u00eancia e Tecnologia, \u00e9 claro, vai oferecer atividades especiais, na semana dos dias 15 a 20.<\/p>\n<p>A proposta da semana, al\u00e9m de dar visibilidade aos museus \u2013 este ano ser\u00e3o 1.130 participantes de todo o pa\u00eds \u2013 \u00e9 se tornar um verdadeiro instrumento de amplia\u00e7\u00e3o do acesso \u00e0 cultura. E isso tem acontecido! Uma pesquisa feita pelo pr\u00f3prio Ibram mostrou que a m\u00e9dia de visitantes nos museus participantes aumenta quase 80%.<\/p>\n<p><strong>Museus hiperconectados<\/strong><\/p>\n<p>Nesta edi\u00e7\u00e3o, o tema do evento \u00e9 \u201cMuseus Hiperconectados: novas abordagens, novos p\u00fablicos\u201d. A inten\u00e7\u00e3o \u00e9 que os museus se apropriem das novas tecnologias e da amplia\u00e7\u00e3o do acesso \u00e0 informa\u00e7\u00e3o propiciada pela internet para se (hiper) conectar aos seus antigos e novos p\u00fablicos. Por isso, ressalta a import\u00e2ncia de manter as abordagens para engajar tamb\u00e9m quem n\u00e3o est\u00e1 online, comunidades onde a conectividade ainda n\u00e3o est\u00e1 presente.<\/p>\n<p><a href=\"https:\/\/museuweg.net\/blog\/wp-content\/uploads\/2018\/04\/semana-nacional-dos-museus-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-606\" src=\"https:\/\/museuweg.net\/blog\/wp-content\/uploads\/2018\/04\/semana-nacional-dos-museus-2.png\" alt=\"museu weg realiza semana nacional dos museus\" width=\"1100\" height=\"400\" srcset=\"https:\/\/museuweg.net\/blog\/wp-content\/uploads\/2018\/04\/semana-nacional-dos-museus-2.png 1100w, https:\/\/museuweg.net\/blog\/wp-content\/uploads\/2018\/04\/semana-nacional-dos-museus-2-300x109.png 300w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/a><\/p>\n<p><strong>Programa\u00e7\u00e3o no Museu WEG<\/strong><\/p>\n<p>Neste vi\u00e9s tecnol\u00f3gico, o Museu WEG de Ci\u00eancia e Tecnologia vai trazer uma abordagem sobre os benef\u00edcios das m\u00eddias como ferramenta de marketing. A palestra acontece no dia 17 de maio, \u00e0s 19 horas, no pr\u00f3prio museu, com inscri\u00e7\u00f5es gratuitas que podem ser feitas <a href=\"https:\/\/goo.gl\/forms\/6kYflCN3brL86Qos1\" target=\"_blank\" rel=\"noopener\">por aqui<\/a>. A apresenta\u00e7\u00e3o ficar\u00e1 a cargo da Woop Comunica\u00e7\u00e3o, ag\u00eancia respons\u00e1vel pela comunica\u00e7\u00e3o do Museu WEG nas m\u00eddias sociais.<\/p>\n<p>Voc\u00ea sabia que o Brasil \u00e9 o quarto pa\u00eds no ranking mundial de popula\u00e7\u00e3o conectada? S\u00e3o 120 milh\u00f5es de pessoas com acesso \u00e0 internet, que est\u00e3o produzindo, consumindo e compartilhando conte\u00fado nas m\u00eddias sociais. E dentro deste universo, elas est\u00e3o, cada vez mais, falando com e sobre marcas e empresas. Por isso, o foco da palestra ser\u00e1 explicar porque \u00e9 t\u00e3o importante que as organiza\u00e7\u00f5es utilizem \u2013 de maneira adequada \u2013 as m\u00eddias sociais como um canal de di\u00e1logo com seus consumidores.<\/p>\n<p>At\u00e9 porque, mesmo se a sua empresa n\u00e3o tenha um perfil comercial on-line, \u00e9 bem prov\u00e1vel que j\u00e1 existem pessoas falando sobre ela em alguma m\u00eddia, seja reclamando, elogiando ou tentando tirar alguma d\u00favida.<\/p>\n<p>Ou seja, n\u00e3o estar presente n\u00e3o significa que voc\u00ea possa controlar o que falam ou n\u00e3o da sua marca. Mas, sem d\u00favidas, estar l\u00e1 facilita a comunica\u00e7\u00e3o e pode at\u00e9 mudar a percep\u00e7\u00e3o dos clientes em rela\u00e7\u00e3o ao seu neg\u00f3cio.<br \/>\nAl\u00e9m disso, ser\u00e3o apresentados dados das principais m\u00eddias sociais, mais utilizadas pelos usu\u00e1rios e as vantagens para as empresas, que podem captar informa\u00e7\u00f5es muito importantes e influentes para a gest\u00e3o dos neg\u00f3cios.<\/p>\n<p><strong>Fa\u00e7a sua selfie aqui<\/strong><\/p>\n<p><a href=\"https:\/\/museuweg.net\/blog\/wp-content\/uploads\/2018\/05\/semana-nacional-dos-museus-3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-610\" src=\"https:\/\/museuweg.net\/blog\/wp-content\/uploads\/2018\/05\/semana-nacional-dos-museus-3.png\" alt=\"acao fa\u00e7a sua selfie aqui museu weg\" width=\"1100\" height=\"400\" srcset=\"https:\/\/museuweg.net\/blog\/wp-content\/uploads\/2018\/05\/semana-nacional-dos-museus-3.png 1100w, https:\/\/museuweg.net\/blog\/wp-content\/uploads\/2018\/05\/semana-nacional-dos-museus-3-300x109.png 300w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/a><\/p>\n<p>Ali\u00e1s, com foco nas redes sociais, outra iniciativa dentro da programa\u00e7\u00e3o ser\u00e1 o \u201cFa\u00e7a sua selfie aqui\u201d. Para esta a\u00e7\u00e3o, selecionamos seis itens que comp\u00f5em o acervo o Museu WEG \u2013 dentre mais de 50 mil itens.<\/p>\n<p>S\u00e3o pe\u00e7as especiais para n\u00f3s que voc\u00ea ter\u00e1 a oportunidade de conhecer melhor, compreender sua finalidade e import\u00e2ncia hist\u00f3rica, al\u00e9m de registrar e postar em seu perfil nas redes sociais. Afinal, assim como a tecnologia, a interatividade est\u00e1 no DNA do Museu WEG.<br \/>\nEnt\u00e3o agende a\u00ed! Participe da 16\u00aa Semana dos Museus de 15 a 20 de maio, no Museu WEG.<\/p>\n<p><strong>Servi\u00e7o:<\/strong><\/p>\n<p><strong>Palestra:<\/strong> Benef\u00edcios da m\u00eddias sociais como ferramenta de marketing<\/p>\n<p><strong>Quando:<\/strong> 17\/05\/2018<\/p>\n<p><strong>Hor\u00e1rio:<\/strong> 19 horas<\/p>\n<p><strong>Onde:<\/strong> Museu WEG de Ci\u00eancia e Tecnologia<\/p>\n<p><strong>Inscri\u00e7\u00f5es:<\/strong> <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSe7K3SEoYHRf-_98i1LDeZpvXI5v8V3SauUN19IqaODcVJgpg\/viewform\" target=\"_blank\">clique aqui<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entre aqui e fa\u00e7a a inscri\u00e7\u00e3o para a palestra: Os benef\u00edcios das m\u00eddias como ferramenta de marketing.<\/p>\n","protected":false},"author":4,"featured_media":605,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[219,22,221,218,61,217,216,220],"class_list":["post-604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-weg","tag-dia-internacional-dos-museus","tag-museu-weg","tag-museu-weg-jaragua-do-sul","tag-museus-hiperconectados","tag-programacao-especial","tag-programacao-especial-museu-weg","tag-semana-dos-museus","tag-semana-nacional-dos-museus"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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